IDEAS DE MARKETING PARA PEQUEÑOS NEGOCIOS
Comenzar un nuevo negocio siempre trae consigo muchos retos y uno de ellos es darnos a conocer, por eso queremos darte algunas ideas que te servirán en tu estrategia de Marketing.
- Crea tu Sitio Web:
No es un secreto que en la actualidad el mercado cuenta con consumidores mejor informados que hace años atrás, ya que las personas antes de decidirse a comprar, utilizan Internet para conocer las características de los productos, comparar precios, la oferta de proveedores existente, etc.
Es por ello, que un sitio web, le permitirá a tu negocio estar presente en una plataforma donde miles de potenciales clientes podrían estar necesitando el producto/servicio que ofreces.
Por otro lado, contar con tu propio Sitio Web, le dará credibilidad a tu empresa y generará confianza en los usuarios, elemento fundamental si estás comenzando cualquier tipo de emprendimiento. Además, te permitirá tener información de tu empresa disponible 24/7, interactuar con clientes de forma instantánea y romper las barreras geográficas.
- Desarrolla Alianzas con otras Marcas:
Las alianzas estratégicas con marcas complementarias, que no son nuestra competencia, sin lugar a dudas, potenciarán la visibilidad de tu negocio, ya que podrás tener acceso a nuevos nichos de mercado de forma inmediata. Además, te permitirá analizar desde una perspectiva diferente tu estrategia y conocer otras necesidades, por lo que te permitirá ofrecer nuevos productos y servicios.
No importa en la fase que se encuentre tu negocio, tanto si estás comenzando un emprendimiento, como si cuentas con un negocio hace algún tiempo, pero deseas incrementar su alcance, puedes establecer este tipo de relación con otros emprendedores a través de las redes sociales y los resultados no serán otros que un ganar-ganar para ambos.
- Cuenta con un Perfil profesional en redes sociales:
Un perfil profesional y con la información esencial en las Redes Sociales de tu negocio le facilitará a tu potencial cliente conocer tu marca y tu propuesta diferenciadora de forma sencilla y eficaz.
Detalles de tus productos y servicios, así como la información de contacto debe ser de fácil localización. Facilitar una buena experiencia al usuario, unido a contenido de valor, llevará a que más personas den a conocer tu perfil y por consiguiente, tendrás publicidad gratuita en audiencias con intereses similares a tus clientes, traduciéndose esto en posible ventas para tu negocio.
- Utiliza los Grupos de Facebook:
Utiliza los grupos de Facebook en beneficio de tu negocio. Estos te permitirán acceder a personas con intereses bien definidos y podrás tener una relación más cercana generando confianza con ellos.
Por otro lado, si creas tu propio grupo, podrás utilizarlo como un canal para compartir recursos e información referente a tus productos y también como un canal de atención al cliente.
- Crea Folletos y Tarjetas:
Los folletos, brochure y tarjetas son elementos publicitarios que se han empleado como parte del marketing de las marcas por muchos años y los cuales siguen siendo una estrategia efectiva en nuestros días. Esto se debe a la capacidad que tienen de transmitir información de uno o varios productos/servicios de forma sintetizada, atractiva y amigable para los usuarios.
- Arma tu propia Base de Datos de Clientes:
Confecciona una base de datos estructurada de tus potenciales clientes, así como de quienes ya te han comprado, es una herramienta invaluable para que puedas realizar remarketing, lo que te permitirá concretar ventas y hacer que clientes que ya te conocen realicen nuevas compras. Por otra parte, recuerda que un cliente bien atendido, te recomendará y se volverá embajador de tu marca.
Síguenos en Instagram como @rivaltech_solutions para conocer cuándo estará disponible nuestro próximo artículo y otros contenidos relacionados al crecimiento de los negocios y el mundo digital.
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